Footlocker

Certified Classics was a nationwide Footlocker campaign, found both digitally and in brick and mortar stores. The goal was to create dynamic layouts showcasing some of the classic shoes found in their stores, such as the adidas Superstars and the original high top Converse. For this project, I played with scale by layering blown up shoe cutouts with model shots to show them interacting together, bringing attention to both shoe details and the personalities of those who wear them with confidence. In each layout is an embossed record in the background and textures that look like wrapped vinyl. Similar to how you have a go to classic song you want to play on a record player, these shoe styles are your go to staples found in your wardrobe.