Packaging Design

Level up your brand with custom packaging that sets you apart on the shelf.

A bag of toffee with a custom designed packaging

Packaging that stands out on the shelf

Whether you're a business who sells at markets or in big name retail stores, my packaging design levels up your brand. From toffee to baked goods, giftables to mailers, I've worked with countless businesses to bring life to shelves and packages across the world.

Two packages of Bella Bread sourdough loaf, labeled vegan and gluten-free, one standing and one lying on its side.
Open pink box containing folded tissue paper with repeating text 'IT'S A MATCH' and a black flame-shaped sticker with the Tinder logo and the phrase 'IT STARTS WITH A SWIPE™'.
Hand holding a black takeout box labeled 'The Hot One' next to a stack of four golden-brown fried pastries on a green paper plate with a pink napkin and a Carter & Rye leaflet on an orange and pink background.
Two cards with a blue border; front card shows a pennant with 'Made in the Midwest,' back card describes 'Localee' locally sourced curated gifts, vendor partnership, a QR code, and features 'Aria Rose Bath Co.'
Dark green takeout box with a round sticker saying 'The Hot One', a business card, and a promotional card for Carter & Rye sweet and savory hand pies featuring an illustration of a person in green overalls holding dice over their eyes.
Packaging design of Tasty Good Toffee
Roll of tan packaging tape with colorful Frugal Fox logo next to a blue box sealed with the same branded tape.
Open pastel green and tan gift box with text on the inside lid reading 'We believe in the power of community and the joy of giving thoughtfully' and the brand name 'Localee' on the front side.

Packaging Design Services

At The Do Good Designer, I offer custom packaging design services, locally in Omaha, Nebraska and for clients nationwide.

Packaging Overhaul

Are you in the food or product space looking to start fresh by standing out on the shelf? I've helped dozens of businesses rebrand and level up with new, strategic packaging.

Postcards and Inserts

The marketing material you mail and inserts you send to clients should reflect your brand and keep you top of mind. I bring a bold, fresh approach to postcards and inserts.

Custom Shipping Collateral

Looking for thoughtfully designed custom boxes, tape, and other packaging materials? The Do Good Designer creates branded collateral to streamline your shipping process.  

Cups, Containers, and More

Are you a coffee shop, restaurant, or local vendor wanting eye catching branded goods? I design custom bags, cups, and to-go packaging tailored to your brand and personality.
Who's this for?

Built for makers and brands in retail, food, and ecommerce

I believe the key to higher sales and brand visibilty is strong packaging, and I have the client track record to prove it. I work with local businesses, emerging brands, and established companies who want to stand out on the shelf.

Allie Rapp-Laing, owner of The Do Good Designer and The Cold Hearted Co.
Why work with me?

A fresh approach

From bread bags, toffee pouches, granola, to product packaging – this stuff is my jam. With years of experience designing my own brand's packaging and working with both local and national businesses, I have the experience to back up the expertise.

Experience and knowledge in stand out retail packaging

I handle everything from concepts, design, mockups, to production files

Assistance with vendor communication and proof approvals

View packaging projects
Work with ME

What our clients say

"Working with Allie was such an amazing experience. She brought her knowledge and expertise of color + design, every step of the way. We have a very specific color palette and style in our space and she nailed it. She even let my daughter assist during the installation, which just shows how patient, kind and caring she is. I can not recommend her more to help you bring your design to life!

Ariel
Owner, Luli Creative House

"Working with Allie was a dream. She’s so great to work with and so smart and creative. I told her my needs and ideas and she synthesized it down to exactly what I envisioned and more. She took the packaging update for Tasty Good Toffee to the next level and helped me elevate my brand in the process. She’s patient, she’s kind and she's fair. 10/10 would recommend!"

Katie
Owner, Tasty Good Toffee