Frugal Fox

Project Overview

This branding for Maddie Graham was rooted in vibrant colors, unique style, and a one of a kind brand language. The Frugal Fox is a Nebraska-based stylist focusing on sustainability, thrifting for trends, and knowing your body type to wear what makes you feel the best. The biggest challenge? Creating a brand system for someone with iconic style who isn't afraid to be bold, all while still appealing to those struggling with their personal style who want to explore personal style. Aside from brand assets that can be used for printed materials, social platforms, and digital marketing, we also created a versatile system that is used for unique packaging. Since her rebrand, Maddie has been featured on the news, has scaled on her social platforms, and traveled across the country for styling sessions.

@thefrugalfox_ | www.thefrugalfoxstyling.com