Tasty Good Toffee

Packaging redesign and rebrand for Tasty Good Toffee, with a dozen new toffee bags, a Midwest Living feature and faster retail restocks.
Illustrated graphic of two hands passing a piece of toffee through portal holes, for the Tasty Good brand
Illustrated graphic of two hands passing a piece of toffee through portal holes, for the Tasty Good brand

Tasty Good Toffee Packaging Design & Rebrand

Project Overview

Tasty Good Toffee got a facelift through modern and playful branding, illustrations, and colors. By enhancing the logo and brand language, we were able to translate a recognizable look that would be familiar to their loyal customers, while also standing out against their competitors on the shelf. Featuring over a dozen new toffee bags to highlight all their delicious recipes, this project brought new energy to a family recipe.

The result?
  • Magazine features
  • Higher sales and quicker restocks
  • Faster restocks at big name retailers

@tastygoodtoffee | www.tastygoodtoffee.com

The work

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