Welcome to The Do Good Designer

It's official — The Do Good Designer is live, and I couldn't be more excited to share this with you.

Hi, I'm Allie! I'm a Nebraska-based graphic designer, muralist, and the owner of this brand new studio. If you've landed here, there's a good chance you care about your brand, your business, and the way it shows up in the world. That's exactly who I built this for.

What Is The Do Good Designer?

The Do Good Designer is a graphic design studio focused on creating good design for good brands — and good people.

I help purpose-driven businesses turn ideas into impact through bold branding, packaging, murals, merchandise, and visual storytelling. Whether you're a local coffee shop in Omaha finding your voice or a national brand scaling your look across the country, I meet you where you are.

For the past decade, I've been building my craft — running a typography goods business called The Cold Hearted Collective, designing for brands like Tinder, Fabletics, Foot Locker, and Spotify, and quietly freelancing behind the scenes. The Do Good Designer is where all of that experience comes together under one roof.

Why "Do Good"?

In a world that's increasingly impersonal and automated, I believe the best design comes from truly knowing people and their purpose behind a brand.

I don't design from templates. I don't hand off generic files. I get to know you, what you stand for, and where you're headed — and then I create work that actually reflects that.

By getting to know you, what you stand for, and where you're headed, I deliver real results — one good (dare I say great?) design at a time.

But this studio isn't only about transforming businesses. It's also about making our local communities better and brighter. Through semi-annual mural donations, mentorship, and relationship building, The Do Good Designer is just getting started.

What I Do

Here's a quick look at the services I offer:

Logo Design & Branding — I create bold, lasting brand identities. From your logo system to a complete brand style guide, I build the visual foundation your business needs to stand out.

Packaging Design — Your product deserves packaging that stops people in their tracks. I design packaging for food, beverage, retail, and e-commerce brands that want to look as good on the shelf as they taste (or work).

Murals — I'm a firm believer the world needs less boring walls. I design and hand-paint murals for businesses, restaurants, retail spaces, and community projects across the Midwest and beyond.

Branded Merchandise — With years of product design experience, I create merch that people actually want to keep. Custom apparel, hats, pins, stickers, tote bags — designed with your brand's personality baked in.

Graphic Design — Campaign design, print materials, social media kits, marketing assets, event collateral — if it needs to look good and communicate clearly, I've got you.

From Local Businesses to National Brands

One of the things I'm most proud of is the range of brands I've had the chance to work with. I've designed merchandise that showed up in Times Square for Foot Locker. I've created packaging for small-batch toffee makers right here in Nebraska. I've painted murals in community spaces and designed brand identities for startups finding their footing.

Your size doesn't matter. Your vision does.

If you're a purpose-driven business that wants bold, intentional, lasting design — you're in the right place.

Let's Make Good Things Happen

I'm genuinely so excited for what's ahead. This studio has been a long time coming, and I can't wait to work with more brands, paint more walls, and do a whole lot of good.

If you're ready to start a project, have questions about my services, or just want to say hi — reach out. I'd love to hear from you.

Here's to good design, good people, and making it all count.

— Allie ☻

Watch the launch video: The Do Good Designer Launch

Follow along on Instagram for behind-the-scenes work, project reveals, and community updates.