Retro Roast
Creating a retro brand language for a mobile camper coffee shop
Midcentury modern brand for a roaming coffee trailer
Project Overview
When I first met with Taryn to talk about branding Retro Roast, I immediately knew it would be the perfect fit when she mentioned wanting a mid-century modern style. Inspired by deep rich colors from the 60's and 70's (think that shag carpet your grandma had) this branding is meant to impress and take you back in time. Balanced by rich coffee tones, this palette and illustration style not only feels nostalgic, but also incredibly modern. Through texture, repetitive patterns, symmetry, and strong edges, I created a brand language that allowed Taryn to run with her own marketing and design layouts with ease!
@retro.roast | www.retroroastcoffeecamper.com
The work
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