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Footlocker Holiday

National holiday campaign for Foot Locker, from a printed mailer magazine to a Times Square billboard, designed in Omaha.
Air Jordan 'Hold Court in the Home of Basketball' campaign ad for Foot Locker
Air Jordan 'Hold Court in the Home of Basketball' campaign ad for Foot Locker

Foot Locker Holiday Campaign, Times Square

Project Overview

I designed a printed mailer magazine with touches of retro styles, bold illustrations, and digital collages to promote Footlocker's holiday campaign. This national project leaned on the vintage photography styles and textures to highlight the best-selling footwear of the season. It also included a library of digital assets for social promotion across Footlocker's accounts for both men, women, and kids.

The result?
  • Featured billboard in Time Square
  • National reach across multiple platforms
  • Both print and digital campaigns

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The work

Foot Locker Holiday national campaign mailer spreads, animated graphic
Foot Locker Holiday national campaign design, image 1
Foot Locker Holiday campaign social asset kit
Foot Locker Holiday printed mailer magazine mockup
Design graphic 3 from the "Designing a national campaign for Footlocker Holiday" project
Air Jordan 'Hold Court in the Home of Basketball' campaign ad for Foot Locker
Product mockup graphic 2 from the "Designing a national campaign for Footlocker Holiday" project
Design graphic 4 from the "Designing a national campaign for Footlocker Holiday" project
Product mockup graphic 3 from the "Designing a national campaign for Footlocker Holiday" project
Design graphic 5 from the "Designing a national campaign for Footlocker Holiday" project
Product mockup graphic 4 from the "Designing a national campaign for Footlocker Holiday" project
Animated graphic 2 from the "Designing a national campaign for Footlocker Holiday" project
Design graphic 6 from the "Designing a national campaign for Footlocker Holiday" project
Design graphic 7 from the "Designing a national campaign for Footlocker Holiday" project
Design graphic 8 from the "Designing a national campaign for Footlocker Holiday" project
Design graphic 9 from the "Designing a national campaign for Footlocker Holiday" project
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