Footlocker Holiday
Designing a retro inspired campaign, mixing bold typography, illustrations and layered layouts.
Designing a national campaign for Footlocker Holiday
Project Overview
I designed a printed mailer magazine with touches of retro styles, bold illustrations, and digital collages to promote Footlocker's holiday campaign. This national project leaned on the vintage photography styles and textures to highlight the best-selling footwear of the season. It also included a library of digital assets for social promotion across Footlocker's accounts for both men, women, and kids.
The result?
- Featured billboard in Time Square
- National reach across multiple platforms
- Both print and digital campaigns
The work
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