Fabletics
Designing an interactive locker activation for Fabletics at the College World Series
Activation design for Fabletics at the Greatest Show on Dirt
Project Overview
I was tasked with designing a locker activation for Fabletics at the College World Series. The purpose of this installation was encourage shoppers to make a purchase which would then give them a key to open of the lockers. inside they would find their prize of various Fabletics prizes they would get to keep. Aside from the large scale vinyl wrap that was the main focus of the installation, I designed over a dozen magnet designs that were scattered across the lockers too make it feel like an old school locker room. It also acted as a photo backdrop for people to celebrate the Greatest Show on Dirt!
The result?
- High customer engagement and people seeking out the activation
- Strong social presence during the CWS
- Bonus photo backdrop for people to capture the event
The work
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